Much of web design is about how you structure your site.  What does the code look like?  Does your visitor’s browser have to guess what you meant to code?  Google indexes everything, and I mean everything.  How big and what color and what font and what weight and what line hight is the title of your website?  Are you using the right meta for your content?  Do the terms you’re targeting stand a chance at competing for a high search engine results page listing?

It’s very common for me to run into sites that have no meta keywords at all, no page title, no headings, and markup that does not comply with standards.  Sometimes there are enough external reasons to come to a site that it doesn’t matter.  The Washington Post online, for example, has no problem bringing in readers because they were a well established paper with plenty of readership before they were being read online.  What about your site though?

• Who is coming to your site?
• Why?
• How long are they staying?
• What pages attract attention?
• Do they ever come back?
• What your Google Page Rank?

These are just a few questions we typically ask our clients when they are in the process of building an online representation of their companies, personalities, and quality.