Design is attention. I’m not a purist in any sense of the word.  Design to me is anything that catches the eye of your intended audience.  Bad design is a good thing if it attracts the right people in the intended way.  This can be a humor appeal, shock value, or a misrepresentation of the competition… you know, limelight by disassociation?  Heck, if you write a nineteen page paper on the scientific intricacies of why the Pepsi logo should look like Fat Albert took a sit on it for a while… and you get publicity for it… well, whatever.  It’s what it is–my favorite argument killer, so let’s move on.  “YO!”  I saw that on a billboard.

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